Tenemos que Hablar Campaign

Chevrolet’s Tenemos que Hablar (“Let’s Talk”) campaign demystifies the urban legends surrounding electric vehicles (EVs) in Latino communities. Inspired by the pull of the ever-present telenovelas playing in the background of so many Hispanic households, we reimagined these myths as nothing more than overdramatic, made-up fears restraining people from the real benefits of having an electric vehicle in their lives. The campaign earned a Silver D-Versity Award at The D Show 2023 awards ceremony in Detroit.

Driven by the spirit of “Find New Roads,” we partnered with Chevrolet and Putumayo to celebrate Hispanic heritage in a way that was both cultural and contemporary. Together, we created a series of Spotify playlists where listeners could find new tracks to soundtrack their daily commutes. Each playlist featured original artwork inspired by Putumayo’s iconic illustration style and highlighted some of Chevrolet’s exciting models. During Hispanic Heritage Month 2023, countless people danced, sang, and embraced these playlists, turning every drive into a celebration.